In an email marketing campaign, consider the following statements carefully:

• Does the recipient KNOW you?
• Does the recipient WANT to hear from you?

If the answers to these questions is no, then STOP. Don’t go any further. 60% of open rates are determined by the “from” field.*

Subject lines are 30% of the open rate determination, keep them with 49 or fewer characters and you are 75% more likely to reach your audience.*

Did you know?
If a line within text is BOLD, then the recipient is far less likely to view the line above it? What did you do here, did you read the line above that said “Did you know?” Bold your text carefully and include plenty of whitespace between topics.

*Statistics provided by Constant Contact

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Mobile Marketing is digital media received on mobile phones by consumers. According to a Neilson study in July 2008, mobile Internet use accounted for $1.7 billion in revenue in Q1, 2008. More than $5 billion in revenue during 2007 is attributed to mobile marketing.

Question: Do you receive marketing text messages or purchase products online via your cell phone?

Mobile marketing is our future, if your website is not built to be viewed on a phone, then you should seriously consider updating. I use my iPhone for everything; I know I’m not the only one. What about you?

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