Using the hashtag #SweetestTweets, Macy’s is rockin’ Twitter using their own contest with over 1,500 tweets.
The question of the day is: How can you use Twitter during Valentine’s Day and other holidays?
First, list your goals. What are you expecting to achieve? More renewals, referrals, walk-in traffic? Are they reasonable?
Next, pick your prize! Determine what interests your residents and prospects. Do you know what your residents REALLY want? Here are a few ideas, please share your own in the comments section:
- Free Rent
- Renewal for their current rate
- Better parking
- Upgraded appliances
Then, pick your hashtag. If you don’t know what a hashtag is, check out my post #Hashtags: for Beginners. Choose something unique. Consider the holiday carefully, and pick a tag that represents the holiday, the prize, or your community.
Last, decide on the contest criteria and the marketing: how many and what types of prizes, submission deadlines, and marketing platforms (print, Facebook, signs).
I’m very curious to see what your business is doing. If you have ideas for contests, please share them!
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